Website Optimization and Advertising

You can increase your website traffic, we can help...!

At first glance, having an website optimization and advertising to your target market seems easy enough. Right...? Wrong..! Website after website will tell you that all you need is their $20 search engine optimization starter kit. But after several weeks, if not months, you have not achieved increases in your website traffic nor new leads for your sales team.

Say goodbye to the "do-it-yourself" approaches that result in countless hours of aggravation in determining what tools you need and then learning how to use them.

Say goodbye to the "pay-as-you-go" approaches provided by internet marketing firms and website consultants that quickly exceed your budget and leave you on the hook and dependent upon them for their continued, fee-based, support.

Say hello and yes to bringing these website traffic building tools and skills in-house. Let us set it up for you, show you how to do it, and help you independently increase the website traffic of your target market.

Website Traffic Building "Do-it-Yourself" Overview

• Description
  • A one-time-fee solution offering that consists of an onsite program to set up, learn, and start using your Website Traffic Building tools
• Duration
  • 2 days
• Schedule
  • Day 1 - Software Installation, Training, Search Engine Optimization
  • Day 2 - Adwords Registration, Training, Pay-per-Click Ad Creation
• Tooling Details (recommended software, and services)
  • For SEO tool and Google Adword account details, contact BOT
• Pricing
  • $4,950 plus consultant travel expenses
  • For detailed pricing information, contact BOT

Why Traffic Building Matters

A beautifully designed website is of no business value if your target market can't find it. And, did you know that, like a coin, there are two sides of your website? One side of your website is what your visitors see and the other side of your website is what the search engine web crawlers and robots see. Most website developers, in-house developers and external web design consultants, only do half of the required job. That is, they develop your website for you according to your specifications for appearance and content, but rarely do they optimize, or know how to optimize, your website in order to achieve the business objectives for which your website was created - such as generating awareness of your business, interest in your products and services, and qualified leads for your sales team.

Why Search Engine Optimization and Pay-per-Click Matters

The two most effective and easiest ways to increase your website traffic are Search Engine Optimization and Pay-per-Click advertising. Search Engine Optimization is the process of making your web pages search engine friendly resulting in improved search engine visibility and increased traffic by your target market. The must have companion to Search Engine Optimization is Pay-per-Click advertising. Pay-per-Click advertising enables your products to be found on the web for those times when no amount of search engine optimization can put you on the first page of the search engine natural returns. With Pay-per-Click, you can direct traffic to a specific landing page such as a promotion, you can specific how much you are willing to spend per click, you can specify not to exceed daily budgets, and best of all you only pay when a visitor clicks through to your site.

Traffic Building Benefits You Can Expect

Traffic building offers many significant and compelling benefits. Here are just a few that you can expect:

• Quick Results - from new product introductions to seasonal promotions, increasing the website traffic of your target market to specific product and promotional landing pages is the fastest and most effective way to generate new, qualified leads.
• Cost Effective - compared to other forms of advertising and lead generation, attracting your target market to your business website is the least expensive way to build awareness or your company and interest in your products and services.
• Quality Leads - customers that come to you that already have a need and are looking for a solution are always more qualified than those that you have to cold call.
• Shorter Sales Cycles - customers that come to you that already have a need and are looking for a solution take far less time to close.
• Always On - unlike conferences, shows, and events, your web presence is always on and at work for you.