Website Monitoring and Chat

You can increase your sales pipeline, we can help...!

When asked, most Sales VPs have no idea how many people visit their business website each day nor why they should care. Perhaps the biggest culprits and contributors to this executve indifference are all of the web metrics vendors that push their reporting packages as if reading reports and studying yesterday's metrics is what truly helps your team with getting their next big sale or next new client. While there is always value in useful information, even yesterday's web statistics, the real value lies in what is happening today, right now. That is, realtime monitoring of your business website and immediate chatting with your target market visitors. The end result is the best imaginable customer service in the eyes of your website visitors and the fastest and most effective means for sales pipeline building in the eyes of your sales team.

Say goodbye to the "do-it-yourself" approaches that result in countless hours of aggravation in determining what tools you need and then learning how to use them.

Say goodbye to the "pay-as-you-go" approaches provided by internet marketing firms and website consultants that quickly exceed your budget and leave you on the hook and dependent upon them for their continued, fee-based, support.

Say hello and yes to bringing these sales pipeline building tools and skills in-house. Let us set it up for you, show you how to do it, and help you immediately increase your sales pipeline with qualified leads.

Sales Pipleine Building "Do-it-Yourself" Overview

• Description
  • A one-time-fee solution offering that consists of an onsite program to set up, learn, and start using your Website Monitoring and Chat tools
• Duration
  • 2 days
• Schedule
  • Day 1 - Software Installation, Services Configuration, Training
  • Day 2 - Website Monitoring and Chat Best Practices, Scripting, Alerts
• Tooling Details (recommended software, and services)
  • For Website Monitoring and Chat tool details, contact BOT
• Pricing
  • $4,950 plus consultant travel expenses
  • For detailed pricing information, contact BOT

Why Sales Pipeline Building Matters

Most organizations don't need more sales people, they need more qualified leads in the sales pipeline. Yet, time after time, sales VPs are driven to increase the size of their sales team as the only lever thay have to pull in order to make their revenue plan. Often times, the sales team is increased, sometimes even doubled, eventhough there is insufficient qualified leads and pipeline for the current reps, not too mention all of the new ones. Quickly thereafter, the end result is that all of these highly paid sales professionals are spending the majority of their time above the sales pipeline, cold calling and looking for leads, instead of in the sales pipeline closing business and making their sales quota. And, this simply turns your sales team into high priced telemarketers and unhappy and unsuccessful sales reps.

Why Website Monitoring and Chat Matters

When you monitor your website and engage (chat) with your target market visitors, you immediately service their visit and informational needs as well as immediately qualify that prospect for further handling by your sales organization. Every day is like your own customer conference, vendor exhibition, and marketing event bringing you closer and faster to opportunities to qualify leads and advance sales discussions. And, no website can ever be perfect. Monitoring and chatting with your visitors can help will help them find what they need, before they get frustrated and leave your site. In today's highly competitive markets, any edge in sales or service you have over your competitors can make the difference in whether you gain or lose a sale. In this world of automated, touch-tone customer help systems, the ability to chat with a live person through a website is a standout feature. Having such a feature on your website, especially when a competitor doesn't, may be the crucial selling point that compels a potential customer to choose you over a competitor. There has never been a better way to provide best-in-class service, increase your sales pipeline, and lower your costs associated with achieving your lead generation objectives.

Pipeline Building Benefits You Can Expect via Monitoring and Chat

Pipeline building offers many significant and lasting benefits to the sales organization. Here are just a few that you can expect to get when you monitor your website and chat with your visitors:

• More Leads - companies that monitor their website and chat with visitors report a substantial increase in leads over those that don't and customers are three times more likely to pursue sales discussions once they have engaged in a web chat.
• Reduced Abandonments - giving your visitor the ability to converse realtime while they are visiting your site and have a moment or two decreases the rate of website abandonments as they can ask a questions or receive guidance before leaving your website for another.
• Keeping Visitors on your Website - visitors with a specific need are 85% likely to try another site for information and rarely will they use your toll-free number or send you an email for information. Once customers have gone elsewhere it is very unlikely they will return, so it is critical that you do everything possible to make an effective contact, keep them in your website, and achieve a going-forward dialog.
• Up-sell and Cross-sell - engaging with your visitors allows you to understand their needs, provide information and advice, and up-sell or cross-sell your products rather than have your visitor mistakenly believe that your offerings do not meet all of their needs.
• Beat the Competition - few products or services are purchased without vetting out and evaluating multiple vendors. You can be sure that you prospects are visiting your competitor's business website and your competitor's prospects are visiting your business website. Monitoring and chat provides effective business intelligence and real time tactics such as triggers, alerts, and scripoting all to ensure that you not only keep your prospects but also have an opportunity to take away your competitor's prospects.